Brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs.
They created a cheeky brand name called ‘Just Laid’, suggesting the idea of freshly laid eggs straight from the hen, which was creatively reinforced by three different expressive hen caricatures sitting on an exposed egg from the carton.
What do you think of this egg carton design?
[via TrendHunter, Lovely Package]