[Click here to view the video in this article]
What’s more offensive: A little girl saying “f***” or the sexist treatment girls and women are subjected to?
That is the question activist t-shirt maker FCKH8 asks in its latest ad, which features sassy little girls in princess outfits gleefully spewing some rather un-ladylike words.
They proceed to rattle off a list of phrases that are more outrageous than the f-word, such as “pay inequality”, “rape and violence” and “be pretty”, backing them up with statistics that show women still lag behind men in the workplace and are subject to sexual assault by virtue of their gender.
The ad also calls on society to clean up its sexist attitudes by teaching men to respect women, and to value them for their intelligence rather than their bodies.
At the end of the video, a boy in a princess outfit states that sexism hurts men too, saying “When you tell boys not to ‘act like a girl’, it’s because you think it’s bad to be a girl.”
Unsurprisingly, the ad has caused a storm of controversy with viewers blasting it for being exploitative by using young girls to push its message.
Whether you agree with the ad’s shock tactics or not, it certainly got people talking and paying attention.
Check it out below.
[via Adweek, video via FCKH8.com]
What’s more offensive: A little girl saying “f***” or the sexist treatment girls and women are subjected to?
That is the question activist t-shirt maker FCKH8 asks in its latest ad, which features sassy little girls in princess outfits gleefully spewing some rather un-ladylike words.
They proceed to rattle off a list of phrases that are more outrageous than the f-word, such as “pay inequality”, “rape and violence” and “be pretty”, backing them up with statistics that show women still lag behind men in the workplace and are subject to sexual assault by virtue of their gender.
The ad also calls on society to clean up its sexist attitudes by teaching men to respect women, and to value them for their intelligence rather than their bodies.
At the end of the video, a boy in a princess outfit states that sexism hurts men too, saying “When you tell boys not to ‘act like a girl’, it’s because you think it’s bad to be a girl.”
Unsurprisingly, the ad has caused a storm of controversy with viewers blasting it for being exploitative by using young girls to push its message.
Whether you agree with the ad’s shock tactics or not, it certainly got people talking and paying attention.
Check it out below.
[via Adweek, video via FCKH8.com]