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Google has unveiled a delightful ad campaign in the form of playful mini installations placed in outdoor spaces around New York City.
Located in well-known and familiar establishments like Katz’s Delicatessen and Top Of The Rock, the ads pose questions relating to their surroundings, accompanied by the Google mobile app logo.
The campaign was conceived by agency 72andSunny to promote the search engine giant’s revamped mobile app, and involved extensive collaboration with numerous organizations and companies to bring it to life.
“Our outdoor campaign aims to spark curiosity about the breadth and depth of New York, and the types of information you can ask of the Google app. Where possible we tried to make the work feel as natural to the environment as possible - from custom bowling balls in Brooklyn Bowl to cappuccino cups in Cafe Reggio,” said a Google representative to Adweek.
Check out more ads below. What do you think of Google’s campaign—isn’t it a clever way of promoting its app?
[via Adweek]
Google has unveiled a delightful ad campaign in the form of playful mini installations placed in outdoor spaces around New York City.
Located in well-known and familiar establishments like Katz’s Delicatessen and Top Of The Rock, the ads pose questions relating to their surroundings, accompanied by the Google mobile app logo.
The campaign was conceived by agency 72andSunny to promote the search engine giant’s revamped mobile app, and involved extensive collaboration with numerous organizations and companies to bring it to life.
“Our outdoor campaign aims to spark curiosity about the breadth and depth of New York, and the types of information you can ask of the Google app. Where possible we tried to make the work feel as natural to the environment as possible - from custom bowling balls in Brooklyn Bowl to cappuccino cups in Cafe Reggio,” said a Google representative to Adweek.
Check out more ads below. What do you think of Google’s campaign—isn’t it a clever way of promoting its app?
[via Adweek]