[Click here to view the video in this article]
TBWA Paris has unveiled a series of odd anti-AIDS ads that show people doing mundane things in the absence of condoms.
Created for French safe sex advocacy group AIDES, the humorously quirky spots feature naked people piecing together jigsaw puzzles, knitting, stringing pearls, and shelling peas. They end with the tagline “No condom, no sex”.
While a tad silly, the use of subtlety is a refreshing approach and a creative way to deliver an otherwise heavy-handed message.
Check out the ads below.
[via Adweek and Osocio, videos via AIDES]
TBWA Paris has unveiled a series of odd anti-AIDS ads that show people doing mundane things in the absence of condoms.
Created for French safe sex advocacy group AIDES, the humorously quirky spots feature naked people piecing together jigsaw puzzles, knitting, stringing pearls, and shelling peas. They end with the tagline “No condom, no sex”.
While a tad silly, the use of subtlety is a refreshing approach and a creative way to deliver an otherwise heavy-handed message.
Check out the ads below.
[via Adweek and Osocio, videos via AIDES]