22 October 2014

IKEA Recreates Hallway Scene From ‘The Shining’ For Its Spooky Halloween Ad

[Click here to view the video in this article]







In the spirit of Halloween, IKEA Singapore has unveiled its newest ad, and it’s a spot-on recreation of the famous hallway scene from Stanley Kubrick’s classic horror film The Shining.



Created by BBH Singapore, who previously gave us this funny Apple parody ad, it features a little boy riding a tricycle around a darkened IKEA store with ominous, flickering lights.



The spooktastic ad was made to promote the furniture brand’s “Spot & Win” contest on social media.



Check out the ad below, and see if you can spot all the references from the film.









































[via Adeevee and Mumbrella Asia, video via IKEA Singapore]