To highlight how the pain of child abuse lasts a lifetime, Leo Burnett Thailand created two powerful ads for Bangkok-based Center for the Protection of Children’s Rights Foundation that show a young boy and a girl being sexually abused.
They are depicted with elderly versions of themselves, showing how the trauma continues into adulthood and old age.
The ads are accompanied by a hotline for the organization for people to report cases of child abuse.
[via Adeevee]