Creative agency Propeg has produced a series of striking print ads for Brazilian organization Fortaleza that aims to raise awareness for eye donations.
The ads show three children who are dressed up in costumes, but they have their eyes covered. The tagline in the ads reads, “They can’t pretend to be what they have never seen. Donate your eyes”.
With these ads, the team behind the campaign hopes to emphasize the hope and prospects the children could have if more people were willing to donate their eyes.
[via Ads of the World]