Kit Kat’s new billboard ad by JWT London shows the confectionery brand taking its tagline, “Have a break...have a Kit Kat”, quite literally.
The ad was designed to look half finished, with a brown background that resembles the chocolate-covered wafer. Although it does not incorporate any logos, pictures or even the word “Kit Kat”, it still reminds us the famous brand.
What do you think?
[via Ads of the World]