[Click here to view the video in this article]
To raise awareness of organ donation, Y&R has created a beautiful ad for the New York Organ Donor Network that shows a dying New York City being brought back to life.
Directed by Oscar-winning director Laurent Witz, the ad shows New York City enveloped by gloominess. As the ad progresses, we see residents collecting bits and pieces of the city to build a machine heart.
It starts beating, reviving the city’s lifeblood and spreading color and cheer to the gray surroundings.
At the end, viewers are directed to LongLiveNY.org to find out more.
Watch the ad below.
[via Adweek, video via SaveLifesNY]
To raise awareness of organ donation, Y&R has created a beautiful ad for the New York Organ Donor Network that shows a dying New York City being brought back to life.
Directed by Oscar-winning director Laurent Witz, the ad shows New York City enveloped by gloominess. As the ad progresses, we see residents collecting bits and pieces of the city to build a machine heart.
It starts beating, reviving the city’s lifeblood and spreading color and cheer to the gray surroundings.
At the end, viewers are directed to LongLiveNY.org to find out more.
Watch the ad below.
[via Adweek, video via SaveLifesNY]