[Click here to view the video in this article]
According to this new campaign by advertising agency Droga5, women lose out on the salary scale in their lifetime by a massive amount of almost US$30 trillion.
Comedian, writer and actress Sarah Silverman fronts the amusing ad to crowdfund the wage gap, where each American woman will receive a check for the pay they’ve missed out on, should the target of US$30 trillion is reached.
Failing which, the amount will be donated to the National Women’s Law Center, which advocates for women issues to improve the lives of the fairer sex.
The entire campaign, titled ‘Equal Payback Project’, also has detailed facts and figures that you can learn more about here.
Creative director at Droga5, Karen Short, told Adweek, “It’s insane that equal pay is still something we’re fighting for in 2014. More than 50 years have passed since the Equal Pay Act, and the typical woman is still making only 78 cents to a man’s dollar. We want to breathe new life into an old issue still relevant to the modern working women. It’s a wake-up call for us to take charge of our financial fates.”
Check out the video below:
[via Adweek, images via Sarah Silverman]
According to this new campaign by advertising agency Droga5, women lose out on the salary scale in their lifetime by a massive amount of almost US$30 trillion.
Comedian, writer and actress Sarah Silverman fronts the amusing ad to crowdfund the wage gap, where each American woman will receive a check for the pay they’ve missed out on, should the target of US$30 trillion is reached.
Failing which, the amount will be donated to the National Women’s Law Center, which advocates for women issues to improve the lives of the fairer sex.
The entire campaign, titled ‘Equal Payback Project’, also has detailed facts and figures that you can learn more about here.
Creative director at Droga5, Karen Short, told Adweek, “It’s insane that equal pay is still something we’re fighting for in 2014. More than 50 years have passed since the Equal Pay Act, and the typical woman is still making only 78 cents to a man’s dollar. We want to breathe new life into an old issue still relevant to the modern working women. It’s a wake-up call for us to take charge of our financial fates.”
Check out the video below:
[via Adweek, images via Sarah Silverman]