[Click here to view the video in this article]
As part of its on-going ‘It’s On Us’ campaign, the White House has debuted a new PSA that urges men to take action to stop sexual assault in its tracks.
In the ad, a young man sees a young lady being stopped by another man when she tries to leave a party.
According to research conducted by the White House, bystander intervention programs work to change social norms by teaching people to speak up if they see someone at risk of being assaulted.
Valerie Jarrett, senior adviser to President Obama, told BuzzFeed News, “Bystander involvement can be very important, and oftentimes men underestimate other men’s attitudes towards violence. They don’t understand that other men are opposed to violence, too. So if they get the sense that it’s OK [to intervene] because everyone else around the room feels the same way you do, so the first person who gets up will inspire the next person to get up, and the next person and a next person. Because everyone is comfortable with it, but as a general rule men don’t know that.”
Watch the ad below.
[via Adweek, video via It’s On Us]
As part of its on-going ‘It’s On Us’ campaign, the White House has debuted a new PSA that urges men to take action to stop sexual assault in its tracks.
In the ad, a young man sees a young lady being stopped by another man when she tries to leave a party.
According to research conducted by the White House, bystander intervention programs work to change social norms by teaching people to speak up if they see someone at risk of being assaulted.
Valerie Jarrett, senior adviser to President Obama, told BuzzFeed News, “Bystander involvement can be very important, and oftentimes men underestimate other men’s attitudes towards violence. They don’t understand that other men are opposed to violence, too. So if they get the sense that it’s OK [to intervene] because everyone else around the room feels the same way you do, so the first person who gets up will inspire the next person to get up, and the next person and a next person. Because everyone is comfortable with it, but as a general rule men don’t know that.”
Watch the ad below.
[via Adweek, video via It’s On Us]