25 November 2014

Delightful Stunt Shows A Billboard Cleaner Controlling A Wiper With ‘Magic’

[Click here to view the video in this article]

To promote the Quebec City Magic Festival back in August, Montreal-based ad agency lg2 came up with a delightful little stunt that perfectly fit the magic theme.

In the ‘Magic Mop’ stunt, a billboard cleaner appeared to control a wiper that was floating through the air with telekinesis. The clever display of ‘magic’ certainly got passers-by and motorists all eyes, eliciting smiles and laughter.

Check out the whimsical stunt below. What do you think—isn’t it a creative way of promoting the festival?

[via Adweek, video via obeybern]