Questioning the importance of names in logos, Business Insider removed words from the logos of a list of famous companies and challenged readers to identify these modified brand markings.
Inspired by Selfridges’ no-logo collection, the website launched this logo quiz as an experiment to determine if words are really necessary on logos.
After consulting the Logo Quiz mobile game, they compiled a collection of logos that may be difficult to identify without the brand names printed on them—test your brand knowledge below before checking the answers here.
[via Business Insider]