14 February 2013

Designer’s Sketchbook Unveils The Creative Process Behind The Making Of Logos





Curitiba-based Brazilian type designer Jackson Alves—who specializes in calligraphy and lettering—shared pictures of a notebook in which he documents the logos he has created from sketch to final illustration.



Titled “The Book of Logos”, it features a collection of the calligraphy logos that the designer has made before 2013.



The sketchbook is a fascinating look at the creative process behind the creation of logos—for instance, viewers can see how much a logo changes from the initial idea to the finished product.



Scroll down to see more logos-in-the-making:



























































[via Abduzeedo]