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As a Valentine’s Day deal for consumers to celebrate the season of love, IKEA Australia took an ad in the newspaper.
The ad space contained a free coupon for a free crib—for babies born on 14 November 2013, exactly nine months from Valentine’s Day.
The free crib worth $99 could be yours, if your Valentine’s Day went well, and you are lucky enough to have a baby exactly on that day—no room for premature babies or twins, we’re thinking.
What do you think—a brilliant campaign?
[via Imgur]