15 February 2013

NIVEA Labels Unsuspecting Passengers As Criminals

[Click here to view the video in this article]



Skin care brand NIVEA has gone to the airport in Deutschland to promote their new product ‘Stress Protect Deodorant’.



In a campaign called the ‘Stress Test’, NIVEA takes a picture of unsuspecting passengers and puts it on a fake newspaper, labelling them as a wanted suspect.



The stress is further added when the airport issues a warning and a broadcast is made on the television with their picture.



Click to watch the different reactions:































[via Creative Criminals]