[Click here to view the video in this article]
Animal rights organization PETA has released a video that imagines animals wearing human skin for fashion shows.
Titled ‘Runway Reversal’, the video portrays animals as models—wearing human skin and hair on the runaway—instead of the other way around.
When the camera moves backstage, it reveals more human skin hung on runway racks, meat hooks, a bloodied corpse, and several humans held captive in cages—including a young and frightened girl.
According to Mashable, the video ties in with the upcoming New York Fashion Week, however, the video isn’t just aimed at Fashion Week designers and attendees.
PETA spokesperson Shakira Croce told Mashable that PETA’s primary target are young Chinese consumers.
“China [is] our number-one target for its lack of animal-protection penalties,” Croce wrote in an email. “For obvious political reasons, protest is pointless in China, so…[we] created this slick short to provoke debate among young consumers without targeting a specific brand and drawing the ire of trade officials.”
“Millions of animals are slaughtered for fashion every year,” wrote the video’s description. “What if the tables were turned? What if humans had to endure the painful skinning that animals endure for “fashion”? Before buying real skins, put yourself in the animals’ position.”
The spot was created by advertising agency Ogilvy & Mather Beijing.
Click to watch the video below:
[via PETA and Mashable]
Animal rights organization PETA has released a video that imagines animals wearing human skin for fashion shows.
Titled ‘Runway Reversal’, the video portrays animals as models—wearing human skin and hair on the runaway—instead of the other way around.
When the camera moves backstage, it reveals more human skin hung on runway racks, meat hooks, a bloodied corpse, and several humans held captive in cages—including a young and frightened girl.
According to Mashable, the video ties in with the upcoming New York Fashion Week, however, the video isn’t just aimed at Fashion Week designers and attendees.
PETA spokesperson Shakira Croce told Mashable that PETA’s primary target are young Chinese consumers.
“China [is] our number-one target for its lack of animal-protection penalties,” Croce wrote in an email. “For obvious political reasons, protest is pointless in China, so…[we] created this slick short to provoke debate among young consumers without targeting a specific brand and drawing the ire of trade officials.”
“Millions of animals are slaughtered for fashion every year,” wrote the video’s description. “What if the tables were turned? What if humans had to endure the painful skinning that animals endure for “fashion”? Before buying real skins, put yourself in the animals’ position.”
The spot was created by advertising agency Ogilvy & Mather Beijing.
Click to watch the video below:
[via PETA and Mashable]