[Click here to view the video in this article]
In a recently released PSA produced by DDB Group Asia Pacific’s Regional Creative Director Andy Fackrell, the video pays tribute to the creative communications industry.
Featuring more than 30 advertising campaigns in the two-minute short, it seeks to be the mouthpiece in defense for the industry, highlighting the issue of diminishing value placed on creativity and the ideas churned out.
The video ends with a thought-provoking sentiment: “Creativity takes time. The best solution is never the first one, the obvious one, but the beautiful ones. They just look that way in hindsight.”
“We are not machines that churn out five-minute headlines on top of Getty stock. It’s about life experiences resulting in an idea you’d never have thought of, yet totally wished you had.”
Check out the video below to find out more:
[via The Agency Post, images via DDB Group Asia Pacific]
In a recently released PSA produced by DDB Group Asia Pacific’s Regional Creative Director Andy Fackrell, the video pays tribute to the creative communications industry.
Featuring more than 30 advertising campaigns in the two-minute short, it seeks to be the mouthpiece in defense for the industry, highlighting the issue of diminishing value placed on creativity and the ideas churned out.
The video ends with a thought-provoking sentiment: “Creativity takes time. The best solution is never the first one, the obvious one, but the beautiful ones. They just look that way in hindsight.”
“We are not machines that churn out five-minute headlines on top of Getty stock. It’s about life experiences resulting in an idea you’d never have thought of, yet totally wished you had.”
Check out the video below to find out more:
[via The Agency Post, images via DDB Group Asia Pacific]