Have you ever wondered how brands come up with their own character mascots?
Edited by Huang Weiming and Ng Shi Wei, Brands with Character gives us a sneak peek at how each character is illustrated, sculpted and brought to life.
Illustrated with a circus theme, this book is a compilation of characters that have "performed" so well that it is hard to imagine their brands existing without them.
This book will be out in October 2014—you can pre-order it on Amazon.
[via Working Title And Co.]