French agency Raison Pure Paris has created a very limited edition beer can for Dutch brewery Heineken—this innovative design uses cold-activated ink to present consumers with a fun surprise when they chill their beer.
Part of the graphic design on the “Cool Can Edition” has been rendered in the cold-activated ink, which only becomes visible when the can is exposed to a low temperature of 0 ºC, indicating that the beer is suitably cold enough to be enjoyed.
Would you like to have some of these awesome beer cans in your refrigerator?
[via Packaging of the World]