28 August 2014

British Supermarket Launches New Packaging That Is Designed By A 7-Year-Old

After receiving a letter from 7-year-old Harry Deverill, who stated that he could not understand the drawing on the Waitrose brown sauce bottle label, the British supermarket chain did something unexpected.

Taking up Harry’s offer to “draw a new picture for the label”, Waitrose has just rolled out a limited edition brown sauce bottle that features the little boy’s drawing of a full English breakfast.

According to the Waitrose sauces buyer Jo Heywood, “When we heard Harry’s offer and read his letter, we couldn’t resist. We love our customers to tell us what they think of products, and when they’re as creative as Harry, it’s a pleasure to be able to do something fun like this.”

Learn more about Waitrose’s new bottle label, and read Harry’s original letter, here.

[via Design Week]