30 August 2014

Have Your Caricature Drawn On A Patty With World's First Ever 'Burger Selfies'

[Click here to view the video in this article]

For their client Hellmann’s Mayonnaise, Ogilvy UK created something called ‘Burger Selfies’ to engage with their summer-loving target audience.

A robotic 3D printer arm was created to produce mayonnaise caricatures on burgers. One would need to have their picture taken, and it would be synced with their software, allowing their face to be drawn on a burger patty.

This activation stunt was part of a wider “life hacks” summer campaign for Hellmann’s, which aims to help people enjoy the summer in more simple but pleasurable ways.

Watch how it works below:

[via Activation Ideas]