What’s the best way to advertise your service to an ad agency?
For Washington-based design consultancy Intridea, they decided that the direct approach worked best, so they posted a billboard directly across from the Ogilvy & Mather’s headquarters in Manhattan.
Featuring the headline “Ogle this, Ogilvy”, the billboard included the URL oglethis.co that leads viewers to a website where they can collaborate and work together with the consultancy.
According to a Facebook post, their advertising stunt “worked like a charm” and they “were able to successfully secure a meeting” with the ad agency.
What do you think? Would you have done the same thing? Or would you have taken a different approach?
[via Adweek, images via CBS Outdoor]