Website design agency RCM has created an informative infographic that shows us how typography could be used to evoke the right kind of emotions.
It includes key elements of creating typography, categories of font and how they are perceived—for instance, Georgia is viewed as a formal and traditional typeface that has an expensive feeling, and script fonts such as Mistral is used in invitations as it resembles a person's handwriting.
Scroll down to view the infographic.
Click on image to enlarge
Click on image to enlarge
[via Visual.ly]