Renowned American graphic designer Milton Glaser, who designed the iconic ‘I ♥ NY’ logo, has launched a campaign to raise awareness for climate change.
Titled ‘It’s Not Warming, It’s Dying’, the campaign hopes to create a greater sense of urgency for the current state of the planet.
“There is no more significant issue on earth than its survival,” Glaser said in an interview with Dezeen. “The question is ‘how can anyone not be involved?’”
To promote the campaign, Glaser came up with a simple visual which shows the planet when viewed from space. The green portion suggests the current life of the planet, while the dark smoky area reflects the life taken.
Button badges of the visual are available for sale on the campaign’s website at $5 for five. Customers who have purchased them are encouraged to give them to friends and family members. The proceeds from the sale will go towards producing and distributing more buttons.
Eventually, Glaser hopes that “half the people on earth” would wear the buttons and move organizations and large corporations to take significant action to protect the planet against the changing climate.
To learn more about the campaign, please read the full interview with Dezeen here, or check out the campaign’s website.
[via Dezeen and It’s Not Warming, It’s Dying]