To tackle the littering problem in its city, LiveGreen Toronto has created a series of clever ads that calls out litterbugs for what they are.
The ads make use of discarded items to get the message across. Using the brand names on the packaging, they spell out insults such as “pig”, “lazy” and “selfish”, targeting them at litterbugs.
Each ad also comes with the tagline, “Littering says a lot about you”.
[via Visual News, Imgur]