In collaboration with publishing house Humanitas, telecom operator Vodafone Romania launched a digital library at the Piata Victoriei subway station in Bucharest last year.
Plastering the walls with QR code-enabled, large format posters, the creators of this innovative campaign surprised unsuspecting commuters, who unexpectedly found themselves in a library after entering the subway station.
After scanning the QR codes on the 2D bookshelves, commuters were redirected to the Vodafone Digital Library mobile site, where they could download free samples of 49 books and 10 audiobooks.
This brilliant publicity stunt not only highlights the wonderful possibilities of mobile technology but encourages people to spend their time on the subway more constructively with an eBook.
[via Ebook Friendly]