13 February 2013

The Sad Truth In Advertising: Only Your Clients Care About Your Awards

[Click here to view the video in this article]







You’ve won an award! But only people in advertising care… Sounds familiar?



To promote Canada’s Cassie Awards that recognizes effective advertising, Toronto-based ad agency john st.—previously responsible for ‘catvertising’—has come up with three funny spots.



In three different scenarios, the videos—entitled ‘Teenager’, ‘Ex Wife’ and ‘Cop’—showcases the issue within the industry: that nobody cares besides clients and aspiring advertising creatives.



Watch the sad truth below:





































































[via john st.]