UK-based designers Cameron Turnbull and Tom Walker have designed a beautiful brand identity for their local fishmonger, ‘The Whole Catch’.
This set of branding material comprises a logo, stationery, packaging materials, and even the storefront. It uses a consistent turquoise color throughout.
As explained by Walker and Turnbull, "the characteristics and individuality of each fish are revealed through the packaging to inform the consumer and ultimately gain popularity. A serious issue tackled in a light hearted way to target a broader spectrum".
See the branding work below:
[via Creative Bloq]