Brazilian ad agency Mene & Money has created a clever ad for BMW that shows why you should always go for genuine automobile parts.
At first glance, the BMW logo depicted seems normal enough but upon closer inspection, you’ll realize the “W” is actually a double “V”, a nice play on how imitation products are “close, but not quite”.
The simple, text-based ad gets its message across effectively, which is to only use authentic BMW parts for the best experience.
[via Ads of the World]