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Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign.
Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with.
Despite Nescafé’s well intentions, we think it’s a bad idea to pour scalding, hot water into a paper mug that might collapse any time—what do you think?
View the ad below:



[via Ads of the World]
Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign.
Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with.
Despite Nescafé’s well intentions, we think it’s a bad idea to pour scalding, hot water into a paper mug that might collapse any time—what do you think?
View the ad below:
[via Ads of the World]