8 July 2014

Nescafé Print Ad Contains Two Foldable Paper Mugs For Sharing Morning Coffee

[Click here to view the video in this article]







Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign.



Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with.



Despite Nescafé’s well intentions, we think it’s a bad idea to pour scalding, hot water into a paper mug that might collapse any time—what do you think?



View the ad below:

















[via Ads of the World]