Netherlands-based creative agency Just has created a social experiment, challenging individuals to take a 99-day hiatus from Facebook.
Titled ‘99 Days of Freedom’, the project was spawned in response to Facebook’s mood experiment, which caused an uproar as the news feed of some 700,000 users in the study were unknowingly manipulated for one week to show information skewed either more positively or negatively.
Thus, the project invites individuals to embark on an experiment of their own with the simple goal of finding out if one is happier offline.
All individuals have to do is to upload the given photo as their Facebook profile picture, indicating that they are taking time-off from the social media site.
Art director Merijn Straathof said, “We think that real happiness happens in real life. I will always prefer a real compliment over a ‘like’, just as I prefer talking to people in person rather than talking to them on my phone.”
The site designers also clarified that they are not anti-Facebook. They only wanted to encourage individuals to live life offline, which might be a happier choice.
Check out the project here.
[via Fast Company, images via 99 Days of Freedom]