24 July 2014

The ‘World’s Highest Press Release’, Sent Into Earth’s Atmosphere

[Click here to view the video in this article]







To announce its office relocation, UK-based PR agency Houston decided to create the “world’s highest press release”.



Using a hot air balloon, the agency attached a laminated press release and sent it into the earth’s atmosphere—27 miles up in the air.



Click to watch:





[via Trendhunter]