India has come up with a clever adaptation of the viral ‘Ice Bucket Challenge’—its very own ‘Rice Bucket Challenge’.
The brainchild of Manju Latha Kalanidhi, a journalist in Hyderabad, the project got “5,000 ‘Likes’ on Day 2”.
Described as a “Desi challenge for Desi needs”, as India is home to a quarter of the world’s starving population, participants are required to cook or purchase a bucket of rice or biryani and feed the needy. After completing the challenge, they are to upload a photo onto Facebook with the hashtag #RiceBucketChallenge. Friends who are tagged in the photo are to follow suit.
Individuals have also sent in financial aid to the movement.
Find out more here.
Image via Purnima Sri Iyer on Rice Bucket Challenge
[via BuzzFeed, images via Rice Bucket Challenge]