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Vodka brand ABSOLUT has taken the much-loved wardrobe staple and added it to its bottles, with the help of a designer, to create its latest limited edition.
Featuring a sleeve-like collectible outer packaging, ‘Absolut DENIM’ is a tribute to denim and travel.
The sleek deep blue indigo denim skin is designed by Brooklyn-based denim guru Loren Cronk, and made to keep the drink at an ideal chilled temperature for hours—letting you dress your bottle in style with function.
ABSOLUT DENIM has a slim-fit sleeve with yellow stitching, a zipper on the back and a sewed-on label.
The brand also unveiled cocktail recipes with its new edition, and a short film of Cronk telling about his creative career and how he made the denim sleeve.
The blue denim-skinned bottles were launched in travel retail, with the first bottles appearing at DFS stores in Singapore’s Changi Airport Departure and Arrival halls on 5 March.
ABSOLUT DENIM will be rolling out at other airports internationally in April, and will be available till July.
[via Absolut Denim]
Vodka brand ABSOLUT has taken the much-loved wardrobe staple and added it to its bottles, with the help of a designer, to create its latest limited edition.
Featuring a sleeve-like collectible outer packaging, ‘Absolut DENIM’ is a tribute to denim and travel.
The sleek deep blue indigo denim skin is designed by Brooklyn-based denim guru Loren Cronk, and made to keep the drink at an ideal chilled temperature for hours—letting you dress your bottle in style with function.
ABSOLUT DENIM has a slim-fit sleeve with yellow stitching, a zipper on the back and a sewed-on label.
The brand also unveiled cocktail recipes with its new edition, and a short film of Cronk telling about his creative career and how he made the denim sleeve.
The blue denim-skinned bottles were launched in travel retail, with the first bottles appearing at DFS stores in Singapore’s Changi Airport Departure and Arrival halls on 5 March.
ABSOLUT DENIM will be rolling out at other airports internationally in April, and will be available till July.
[via Absolut Denim]