26 March 2013

Whimsical Illustrated Barcodes, Make Product Packaging More Fun

Barcodes can be found on most products that we buy, but why can’t they be more fun and appealing?

That’s the message that Dublin-based illustrative designer Steve Simpson was trying to bring across in his illustrated barcode series.

Using existing design elements in a product’s packaging, Simpson designs a matching barcode—turning the typical black-and-white vertical bars into whimsical art pieces, complete with playful imaginary characters.

[via Steve Simpson]