Barcodes can be found on most products that we buy, but why can’t they be more fun and appealing?
That’s the message that Dublin-based illustrative designer Steve Simpson was trying to bring across in his illustrated barcode series.
Using existing design elements in a product’s packaging, Simpson designs a matching barcode—turning the typical black-and-white vertical bars into whimsical art pieces, complete with playful imaginary characters.
[via Steve Simpson]