25 March 2013

‘Star Trek’ Logo Appears Over London To Mark Earth Hour

[Click here to view the video in this article]

To promote the upcoming movie ‘Star Trek Into Darkness’, film distributor Paramount Pictures took to the skies and displayed the ‘Star Trek’ logo over London.

Displayed to mark Earth Hour on 23 March 2013, the logo was created using 30 LED-equipped quadrocopter drones, which were launched by Ars Electronica Futurelab and Ascending Technologies.

According to CNet, the logo hovered about “118 feet to 426 feet above Potters Fields Park and formed a Star Trek insignia to coincide with Earth Hour”.

Star Trek fans—would you salute the insignia if it appeared in the sky?

Click to watch the video below:

[via CNet]