After months of testing, Facebook has added a new comments feature “designed to improve conversations”, according to the social network.
This new feature allows users to directly reply to individual comments left on their pages and start conversation threads—instead of adding on to the comments feed as a whole when replying.
The most active and engaging conversations would be featured at the top of your posts.
Users can opt to get the Replies feature through the Page admin panel.
Currently, the feature will automatically be applied to profiles with more than 10,000 followers, and brand Pages until 10 July 2013—and will only be available on desktop.