27 March 2013

Starbucks Spells Out Its New Braille Menu With Coffee Beans

To promote Starbucks’ new Braille menus in Brazil, Sao Paulo-based ad agency Rai created a special version that is spelled out with actual coffee bean.

This menu not only helps vision-impaired costumers make their orders, but also allows everyone to enjoy their coffee, “from the tip of the fingers to the tip of the tongue”.

The coffee beans are stuck onto what looks like an over-sized Starbucks napkin, which is another clever detail of this brilliant ad.

[via Ads of the World]