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Scare tactics is is a common method used in advertising. However, this Northern Ireland road safety ad has stirred people up into angry debate.
Hitting past the 2 million mark since its release on YouTube a week ago, the ad is only aired on screens after 9pm.
While there is no spilling of blood or flying of limbs, the in-your-face image of having a car speeding and crashing headlong into a group of children deeply unsettles viewers.
The minute-long ad then concludes by driving home the message that “Speeding has killed a classroom of our children. … You can never control the consequences if you speed”.
Commenter Steve wrote, "That advert is disgusting and I won't be watching it ever again. All it does is hurt the families of road death victims. It won't stop people driving like lunatics".
According to Daily Mail, Mark Durkan, Northern Ireland’s Department of Environment Road Safety Minister, defended the ad through a statement, “The aim of this campaign is to challenge and dispel, once and for all, through this emotional and uncomfortable message, the false perceptions that many road users have as to the truly horrifying consequences of speeding”.
Watch the ad below.
[via Adweek, images via DOE Road Safety]
Scare tactics is is a common method used in advertising. However, this Northern Ireland road safety ad has stirred people up into angry debate.
Hitting past the 2 million mark since its release on YouTube a week ago, the ad is only aired on screens after 9pm.
While there is no spilling of blood or flying of limbs, the in-your-face image of having a car speeding and crashing headlong into a group of children deeply unsettles viewers.
The minute-long ad then concludes by driving home the message that “Speeding has killed a classroom of our children. … You can never control the consequences if you speed”.
Commenter Steve wrote, "That advert is disgusting and I won't be watching it ever again. All it does is hurt the families of road death victims. It won't stop people driving like lunatics".
According to Daily Mail, Mark Durkan, Northern Ireland’s Department of Environment Road Safety Minister, defended the ad through a statement, “The aim of this campaign is to challenge and dispel, once and for all, through this emotional and uncomfortable message, the false perceptions that many road users have as to the truly horrifying consequences of speeding”.
Watch the ad below.
[via Adweek, images via DOE Road Safety]