26 June 2014

This Chilling Ad Shows The Correlation Between The World Cup And Domestic Abuse

[Click here to view the video in this article]

Created by Tender Education and Arts for its #StandUpWorldCup campaign, this chilling ad shows us the terrifying correlation between the World Cup and domestic abuse at home.

The ad features a woman cheering for the English national soccer team. However, upon realizing that they have lost, her facial expression quickly turns from excitement to fear.

The reason? Domestic abuse. The ad ends with the message, “Domestic violence rises 38% when England get knocked out of the World Cup”.

View the chilling ad below: