30 June 2014

IKEA Russia Promotes Latest Collection By Creating A ‘Website’ On Instagram

[Click here to view the video in this article]

Moscow-based creative agency Instinct has developed a unique marketing campaign for IKEA Russia’s 2014 PS collection by creating a ‘website’ on Instagram.

Instagram users who visit the account @ikea_ps_2014 will be able to check out the designer collection, which is presented in a catalog-style manner. There are six furniture categories in total–benches, tables, storage, light, textiles and ideas.

Users can tap into each category to view the items and all 34 items within the collection also have their own Instagram account so that the user can find out more information about the item.

IKEA Russia also encourage consumers to take a photo of their purchase and tag the respective product.

Watch the introductory video below to find out more.

[via Fast Company, images from Instinct]