Nestlé’s coffee brand Nescafé has launched a global rebranding that will promote the same look and feel for its products.
This is the first time in Nescafé’s 75 years that every product will feature the same visual identity and a new slogan, “It all starts with a Nescafé”.
The new look includes the modernized Nescafé icon with a red accent, their iconic red mug, as well as an aerial view of a coffee cup.
According to Nestlé, the new look was “developed with new, younger consumers in mind”.
[via Design Week, images from Nestlé]