[Click here to view the video in this article]
Ever wondered why does a particular fitness ad or an ad for the latest technology deal keeps popping up on your Facebook feed? You can soon find out with Facebook’s ‘ad preferences’.
With this new tool, which is accessible from every Facebook ad, you can see your likes and interests that the social media giant gleaned from you when you search for a particular page or when you follow certain personalities. Facebook also provides the option for you to learn the reasons behind why you are seeing the ads that are shown.
You can also remove or add interests so as to see ads that are more relevant to you. Nevertheless, you may choose to opt out of such ad targeting as well.
‘Ad preferences’ will be available in the US in a few weeks time, with plans to expand globally in the subsequent months.
Watch the video below to learn more:
[via The New York Times, images via Facebook]
Ever wondered why does a particular fitness ad or an ad for the latest technology deal keeps popping up on your Facebook feed? You can soon find out with Facebook’s ‘ad preferences’.
With this new tool, which is accessible from every Facebook ad, you can see your likes and interests that the social media giant gleaned from you when you search for a particular page or when you follow certain personalities. Facebook also provides the option for you to learn the reasons behind why you are seeing the ads that are shown.
You can also remove or add interests so as to see ads that are more relevant to you. Nevertheless, you may choose to opt out of such ad targeting as well.
‘Ad preferences’ will be available in the US in a few weeks time, with plans to expand globally in the subsequent months.
Watch the video below to learn more:
[via The New York Times, images via Facebook]