19 June 2014

Mattel Introduces Entrepreneur Barbie To Inspire Business-Savvy Girls



Image by Mattel, via Mashable



Mattel has unveiled Entrepreneur Barbie to inspire young girls who are business-savvy. Equipped with a smartphone and tablet, she looks ready to take on the business world.



The company is promoting the doll using the “#Unapologetic” hashtag, and has collaborated with CIOs—Chief Inspirational Officers—to show girls that they can achieve what they set out to do. These CIOs are female business leaders, including founders of start-ups like Girls Who Code and Rent the Runway.



These CIOs share their tips for achieving their dreams, which can be found on Barbie’s official website.





Image by Mattel, via Mashable



[via Mashable]