World renowned sportswear company Nike has unveiled their latest retail platform ‘NikeLab—a space to showcase its innovations.
NikeLab is a more interactive outlet for consumers to find out about Nike’s collaborations with other designers and offers them access to the brand’s most anticipated products.
They can also purchase limited edition collaborations and designs, which are exclusive to the store.
There are five physical NikeLab stores in New York, London, Paris, Milan, Shanghai and Hong Kong, along with an online store here.
[via Trendland, images from Nike Inc]