The co-founder of Pixelapse, designer and developer Lo Min Ming has recently written an article titled “The Making of a Great Logo” that would definitely be of interest to anyone who is involved in creating and maintaining a brand.
Detailing six important questions that one should think about when trying to come up with an effective and memorable logo, this article is a quick guide to the elements and details that matter in logo design.
For instance, Lo highlighted how crucial colours and typefaces are to crafting a logo “that reflect the character of the company”—according to him, a good knowledge of the psychology of colors and typography would go a long way in the quest to create a great logo.
Read the article in full here—what other important questions can you think of that would help one design an outstanding logo?
[via Lo Min Ming]