Folliderm: Bald Man
As consumers get increasingly immune to advertising, advertisers need to constantly come up with new and creative ideas to get the attention they want—and one of the best places to place an ad is on the elevator.
Taking the elevator is necessary for many people and often, all they can do while waiting for it to reach them is to stare at the doors—so why not utilize this highly visible space for advertising?
That is precisely what some innovative companies and agencies have done—by making use of elevators’ sliding doors and interiors or the up-down motions of lifts along exposed shafts, they have created some brilliant ads that are amusing, memorable and effective.
See below for examples of great elevator ads that will actually make waiting for the lift fun.
Coca Cola Zero
Durex: Better Shape, Better Sex
Superman, The Movie
Gillette: Hairy Elevator
Oreo
Plastic Surgery Clinic: Be Born Again
Great Lakes Science Center: See Inside
Gold’s Gym
Fiat Punto: Parking Sensor
Weight Watchers: The Yo-Yo Effect
Maxwell House: Wake Up
[via Bored Panda, Dream CSS]