[Click here to view the video in this article]
To show people how the homeless feel during the winter, non-profit organization fiftyfifty turned the temperature down in cinemas across Germany.
Recreating the bitter cold that the homeless experience each day, cinemagoers were encouraged to make donations to help them via QR-codes placed on distributed blankets.
The aim of the campaign was to allow people to experience first-hand on what it is like to live on the streets.
Click to watch the video below:
[via Adverblog]
To show people how the homeless feel during the winter, non-profit organization fiftyfifty turned the temperature down in cinemas across Germany.
Recreating the bitter cold that the homeless experience each day, cinemagoers were encouraged to make donations to help them via QR-codes placed on distributed blankets.
The aim of the campaign was to allow people to experience first-hand on what it is like to live on the streets.
Click to watch the video below:
[via Adverblog]