To protect their vulnerable inner-selves, many people make themselves look tougher than they are when facing the world.
Based on this idea, a series of clever print ads for the Katapul roller coaster in Sao Paulo, Brazil, shows how a thrilling amusement park ride can reveal who one really is.
Featuring well-known pop culture characters, such as King Kong and The Joker from the Batman series, the brilliantly executed illustrations depicts their transformations from being tough and fearsome to harmless and scared.
For instance, one of the illustrations shows an invincible Iron Man turning into a nervous Tin Man from Wizard of Oz after a loop on the roller coaster.
If you want to know what you are really made of, hop onto the Katapul roller coaster—view more of these creative ads below.
[via Abduzeedo]